Axelson is a relative newcomer to the market, and was launched a just a few years ago by Jeff Axelson who named the company in honor of his brother, Matt, a SEAL who died in 2005.
Matt Axelson was one of the four SEALs air-dropped into the Hindu Kush of Afghanistan in June of 2005 on a mission to locate a top Taliban leader. The mission was called Operation Red Wings, and was the basis for the 2013 movie, Lone Survivor.
Petty Officer 2nd Class Matthew Axelson died that June day on a desolate Afghan mountain slope, fighting until the end to save his fellow SEALs, and taking out a large number of Taliban fighters in the process. He was posthumously awarded the Navy Cross for his actions — the Navy’s second highest award for valor.
To honor Matt’s memory—as a sibling, a SEAL and a warrior who never quit—brother Jeff founded Axelson, offering tactical gear, clothing and firearms.
“Many in our family history have served,” said Jeff Axelson. “My Grandpa and his brother were career Navy and were on the USS Pennsylvania in Pearl Harbor on December 7, 1941. Grandma was a Marine for the duration of World War II. Dad and Uncle Dean were in the Army Infantry and fought in the Vietnam War, so duty and never quitting run deep with us.”